STRATEGI PEMBERDAYAAN EKONOMI KREATIF MELALUI USAHA PENGRAJIN TENUN DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT DI KEC. PUJUT KAB. LOMBOK TENGAH PERSPEKTIF EKONOMI ISLAM (STUDI PADA PENGRAJIN TENUN DESA REMBITAN)

Abstract

Abstract

Creative Economic Empowerment Strategy Through the Business of Weaver Craftsman in Improving Community Welfare in the Pujut district. Central lombok islamic economic perspective (study on craftsmanRembitan village weaning)

Lombok is one of the many islands in Indonesia, this island is a place that has a lot of local wealth, this can be seen from the richness of biodiversity as well as art and culture. The potential for local wealth can be a major factor in advancing the creative economy in that place. However, from what we know, the average population of Lombok is lower middle class. Therefore, of the many economic theories that have emerged in the current era, researchers wish to apply one economic system, namely the creative economy, which relies on human resources as the main capital, especially the process of creation, creativity, expertise and individual talent. to make it easier for the community to improve the local economy. The problems raised in this research are divided into two things, namely: What are the strategies for empowering the creative economy in improving the welfare of groups of weaving craftsmen in Pujut sub-district from an Islamic economic perspective, and what are the inhibiting and supporting factors for empowering the creative economy of weaving craftsmen in Pujut sub-district. To find out more about this research, the researcher used descriptive qualitative research methods with data collection techniques used in the form of observation, interviews and documentation techniques. The research results show that the strategy for empowering the creative economy in improving the welfare of weaving crafts groups is: Providing facilities and conducting training regarding weaving craftsmen and exchanging information with craftsmen or local communities, who are experts in this field. Meanwhile, the inhibiting factors are lack of experience or knowledge in using technology in terms of marketing and others, lack of capital and raw materials, and lack of human resources.

Keywords: Strategy, Creative Economy, People's Welfare