Strategi Pengembangan Pariwisata Halal Taman Surga Rinjani Desa Sembalun Bumbung Kecamatan Sembalun Kabupaten Lombok Timur

Abstract

Tourism development which is currently becoming a trend in several countries in the world, including Indonesia, is the development of sharia tourism or what is better known as halal tourism. The development of halal tourism in Rinjani Paradise Park, Sembalun Bumbung Village, Sembalun District, has not yet been seen and has not been fully campaigned to the community. Based on this, the formulation of the problem in this research is: 1) what is the strategy for developing Halal Tourism in Taman Surga Rinjani, Sembalun Bumbung Village, Sembalun District? ?. The aims of this research are: 1. To analyze the Halal Tourism development strategy at Rinjani Paradise Park, Sembalun Bumbung Village, Sembalun District. 2. To analyze the influence of the Halal Tourism development strategy at Rinjani Paradise Park on the economy of the people of Sembalun Bumbung Village, Sembalun District.

This type of research is descriptive research. The research design in this study uses qualitative research methods. The data collection techniques in this research are observation, interviews and documentation. Meanwhile, the data analysis techniques used in this research are data reduction, data display, and drawing conclusions.

The results of this research show that: 1. The strategy for developing Halal tourism in Rinjani Paradise Park is to promote it both offline by distributing it using brochures and online using social media platforms. 2. The existence of Rinjani Paradise Park tourism has an influence on the economic development of the Sembalun Bumbung Village community where the unemployment rate is reduced and the growth of MSMEs around the Sembalun Bumbung areaStrategy