Jurnal Econetica: Jurnal Ilmu Sosial, Ekonomi, dan Bisnis

ANALISIS KELAYAKAN USAHA DARI ASPEK PEMASARAN DAN PENERAPAN BAURAN PEMASARAN: STUDI PADA TOSERBA 35 HIDAYAH

Lucky Mahesa Yahya — 2023-11-23

Abstract

Analysis of Business Feasibility From Marketing Aspect and Implementation of Marketing Mix: A Study of TOSERBA 35 Hidayah. Convenience stores called TOSERBA is a type of retail that sells various family needs, especially clothing needs. In general, department stores are in the form of self-service shophouses. The department store is currently one of the most in-demand family business. Even in various areas you will find many department stores, especially crowded areas. The purpose of establishing this department store is to make it easier for consumers to get the products they want easily, and to cut time and cost. In this study, we will test the business feasibility of the 35 Hidayah department store. This department store provides a wide range of family items, both clothing and other households items. As the name implies, this department store sells goods at an even price of IDR 35,000. This business feasibility test uses a qualitative method, in which interviews are a way of collecting data. The interview was conducted directly with the owner of the 35 Hidayah department store. Feasibility study of the 35 Hidayah department store seen from marketing aspect and the application of marketing mix found that feasibility can be seen from quality of product, quality according to price, the location of store, employee skills, good services and buying and selling process. And the result show that the business is feasible.

Abstrak

Toko serba ada yang biasa dipanggil TOSERBA menjadi bagian dari jenis usaha retail yang menjual berbagai kebutuhan keluarga dan kebutuhan sandang. Pada umumnya usaha ini berbentuk swalayan. Sekarang, toserba menjadi salah satu bisnis keluarga yang paling banyak dicari bahkan dapat ditemukan dimanapun kawasan ramai. Tujuan didirikannya usaha ini adalah untuk memudahkan konsumen mendapatkan produk yang diinginkan dengan mudah, serta menghemat waktu dan biaya. Pada peneliltian ini akan dilakukan uji kelayakan usaha terhadap toserba 35 Hidayah. Toserba ini menyediakan berbagai macam kebutuhan keluarga, baik pakaian maupun kebutuhan rumah tangga lainnya. Sesuai dengan namanya, toserba 35 Hidayah menjual barang dengan harga Rp. 35.000. Uji kelayakan usaha ini menggunakan metode kualitatif dimana wawancara merupakan salah cara untuk mengumpulkan data. Wawancara dilakukan langsung dengan pemilik toserba 35 Hidayah. Pengujian kelayakan dilihat dari aspek pemasaran dan penerapan bauran pemasaran. Penelitian mendapatkan kelayakan usaha dapat dilihat dari kualitas produk, kualitas sesuai penerapan harga, lokasi toko, keterampilan karyawan, pelayanan yang baik dan proses jual beli. Hasil penelitian menyatakan bahwa toserba 35 Hidayah layak untuk dijalankan.

STUDI KELAYAKAN PENGEMBANGAN USAHA TOKO BAROKAH COLLECTION KARANGDADAP PEKALONGAN

Fifiani Dwi Kurnia — 2023-11-23

The purpose of this research is to find out whether the Barokah Collection Shop business is feasible to be developed. The research methodology used is a type of descriptive qualitative research and for data collection techniques using interviews, observation, and documentation. The results of this study indicate that in developing a business at the Barokah Collection Store, several analyzes must be carried out such as an analysis of Economic Growth Aspects, Demographic Aspect Analysis, Legal Aspect Analysis, HR Aspect Analysis, Operational Aspect Analysis, Marketing Aspect Analysis, and Profit Analysis. From the results of this study it can be concluded that the Berkah Collection Store business must continue to be developed in order to meet the welfare of life and consumption of the community.

ANALISIS STUDI KELAYAKAN BISNIS PADA USAHA BUKET MAJAS CRAFT

Khofifatul Alivia — 2023-11-23

Abstract

The business feasibility study, market and marketing point of view is very likely to be the main factor, because market and marketing point of view determines the resistance or disappointment of an organization in business. This study aims to conduct a business feasibility study on the ajas Craft business as an evaluation and improvement from the marketing aspect. The method used in this study is a qualitative method with data collection techniques through interviews, observation, searching for documents and questionnaires to strengthen data from consumers. The results of the study show that Majas Craft fulfills the feasibility aspects both in terms of the marketing aspect. However, there needs to be an increase in the marketing strategy in terms of promotion. Research also produces business strategies that can be carried out and shows that Majas Craft has competitive and profitable business prospects

Peran Pondok Pesantren Dalam Pemberdayaan Ekonomi Masyarakat Di Desa Mertak Tombok Kecamatan Praya Kab. Lombok Tengah

Baiq Muniah — 2023-11-23

In general, Islamic boarding schools have a very big role in educating the nation's children through religious education. However, Islamic boarding schools have a role in empowering the economy of the community around the Islamic boarding school. The problems raised in this research are: first, what is the role of Islamic boarding schools in empowering the community's economy in Mertak Tombok Village, Praya District, Central Lombok Regency. Second, what is the Islamic boarding school's strategy for economic empowerment of the community in Mertak Tombok Village. Based on these problems, the research objectives are: first, to determine the role of Islamic boarding schools in empowering the community economy in Mertak Tombok Village, Praya District, Central Lombok Regency. Second, to find out the Islamic boarding school's strategy for economic empowerment in Mertak Tombok Village.

This type of research is descriptive research. Data collection techniques used in this research are: observation, interviews and documentation. Because the research method design is qualitative research, the researcher used the data analysis technique proposed by Miles and Huberman which includes a series of three main activities, namely data reduction, data display, and drawing conclusions.

The results of this research show that: first, the role of Islamic Boarding Schools in Community Economic Empowerment in Mertak Tombok Village, Praya District, Central Lom-bok Regency can be seen from the provision of business capital, assistance for the construction of facilities and infrastructure, and mentoring assistance. Second, the Islamic Boarding School's strategy for community economic empowerment in Mertak Tombok Village is by creating a comfortable climate, and village-based empowerment programs in the form of assistance to farmers, MSMEs, livestock breeders, and so on.

Penanganan Pembiayaan Bermasalah Di Koperasi Syariah Baituttamkin Unit Kediri

Baiq Suhaera — 2023-11-23

Qardhul Hasan financing at the Baituttamkin Sharia Cooperative Kediri Unit is financing without collateral and is non-profit based, where cooperative members only pay the principal amount without any profit sharing or ujrah compensation. In carrying out its program, the Baituttamkin Cooperative's financing is certainly not running smoothly because members are unable to fulfill their obligations to pay off their loans. The formulation of the problem in this research includes: 1) What are the factors that cause Qardhul Hasan financing products in the Baituttamkin Sharia Cooperative, Kediri Unit to be problematic? Based on this, the objectives of this research are as follows: 1) To find out the factors that cause Qardhul Hasan sharia financing products in the Baituttamkin Sharia Cooperative, Kediri unit to have problems. 2) To find strategies for handling problematic financing in Qardhul Hasan financing products at the Baituttamkin Sharia Cooperative, Kediri Unit.

In this research, the author used field research. In this research the researcher used a qualitative method approach. The data collection techniques in this research are observation, interviews and documentation. Meanwhile, the data analysis techniques used in this research are data reduction, data display, and drawing conclusions.

The results of this research show that 1) The factors that cause financing problems in the Baituttamkin Sharia Cooperative Kediri Unit, in this case the research was carried out on Qardhul Hasan financing, are 2 factors, namely internal factors, lack of monitoring carried out by the cooperative's internal parties, and external factors which include elements deliberate actions such as members' bad character, and unintentional elements such as natural disasters, family problems, and members' economic/business decline. 2) Efforts to handle problematic financing carried out by the Baituttamkin Sharia Cooperative Kediri Unit include visiting and checking members' economic conditions, resolving them amicably through deliberation, providing motivation and input in running their business, rescheduling and recovery.

STRATEGI PEMBERDAYAAN EKONOMI KREATIF MELALUI USAHA PENGRAJIN TENUN DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT DI KEC. PUJUT KAB. LOMBOK TENGAH PERSPEKTIF EKONOMI ISLAM (STUDI PADA PENGRAJIN TENUN DESA REMBITAN)

Bathin Bathin — 2023-11-23

Abstract

Creative Economic Empowerment Strategy Through the Business of Weaver Craftsman in Improving Community Welfare in the Pujut district. Central lombok islamic economic perspective (study on craftsmanRembitan village weaning)

Lombok is one of the many islands in Indonesia, this island is a place that has a lot of local wealth, this can be seen from the richness of biodiversity as well as art and culture. The potential for local wealth can be a major factor in advancing the creative economy in that place. However, from what we know, the average population of Lombok is lower middle class. Therefore, of the many economic theories that have emerged in the current era, researchers wish to apply one economic system, namely the creative economy, which relies on human resources as the main capital, especially the process of creation, creativity, expertise and individual talent. to make it easier for the community to improve the local economy. The problems raised in this research are divided into two things, namely: What are the strategies for empowering the creative economy in improving the welfare of groups of weaving craftsmen in Pujut sub-district from an Islamic economic perspective, and what are the inhibiting and supporting factors for empowering the creative economy of weaving craftsmen in Pujut sub-district. To find out more about this research, the researcher used descriptive qualitative research methods with data collection techniques used in the form of observation, interviews and documentation techniques. The research results show that the strategy for empowering the creative economy in improving the welfare of weaving crafts groups is: Providing facilities and conducting training regarding weaving craftsmen and exchanging information with craftsmen or local communities, who are experts in this field. Meanwhile, the inhibiting factors are lack of experience or knowledge in using technology in terms of marketing and others, lack of capital and raw materials, and lack of human resources.

Keywords: Strategy, Creative Economy, People's Welfare

The Influence of Product Quality, Price, and Halal Label on Consumer Purchasing Decisions on Wardah Cosmetics

Hamzan Wadi — 2023-11-23

Women have different needs from men, therefore women are a very potential market segmentation for various needs, one of which is cosmetics. Women are very concerned about their appearance, in contrast to men who are more likely to ignore appearance if they don't want to going out, but women pay attention to appearance both in a state of wanting to going out or in a state of not wanting to going out. Companies must be able to compete in the current era so that companies must innovate, promote, and evaluate so that companies can know the desires of the changing market. The purpose of this study was to find out whether product quality, price and halal labels affect consumer purchasing decisions on Wardah cosmetics. This research is a research with a quantitative approach with survey methods. The population in this study is consumers of Wardah cosmetics in the city of Mataram whose population number is not counted so that the population number is not known with certainty. The sampling technique uses purposive sampling with respondents in this study are 100 people. The data collection technique in this study is by using a questionnaire with the help of google from then processed using SPSS 16.0. The analysis methods used are validity and reliability tests, classical assumption tests, multiple linear regression tests, hypothesis tests through t tests and f tests, and determination coefficient tests (R2). The results showed that: (1) there was no partial influence of product quality variables on purchasing decisions as evidenced by the t_count < t_table (-1.383 < 1.988). (2) There is a partial influence of price variables on purchasing decisions as evidenced by the t_count > t_table (14,869 > 1,988). (3) There is no influence of halal label variables on purchasing decisions as evidenced by the t_count <t_table (-1.847 < 1,988).

Keywords: Product Quality, Halal Label, Price, Purchasing Decision

Sistem Bagi Hasil Pada Penggarapan Lahan Pertanian Terhadap Peningkatan Pendapatan Petani Di Desa Bagik Polak Kecamatan Labuapi Kabupaten Lombok Barat

Sindi Apriani — 2023-11-30

The practice of muzara'ah is one of the economic activities that is often carried out by Muslim communities in particular. However, not many ordinary people know how to share the results of their collaboration. This research is motivated by the agricultural sector which is the livelihood of the majority of people. In the agricultural sector, they are divided into farmers who own the land and farmers who work on the land. Between land owners and farmers who work on their land, they enter into a production sharing agreement called a Muzara`ah contract. The aim of the Muzara`ah contract is to improve the welfare of land-owning farmers and sharecroppers.

In this research, researchers used qualitative methods. The data collection techniques in this research are observation, interviews and documentation. Meanwhile, the data analysis techniques used in this research are data reduction, data display, and drawing conclusions.

The results of this research show that 1) the concept of profit sharing in Bagik Polak Village, Labuapi District, West Lombok Regency uses a muzar'ah agreement which is carried out based on an oral agreement to share profits between the two parties with a percentage equal to the profit sharing between the land owner and the land chooser, namely for crops. paddy. The profit share is ½ : ½, while for vegetable crops the profit share is 1/3, ½. 2) The muzara'ah agreement has an influence on improving the welfare of both land owners and cultivators in Bagik Polak Village, Labuapi District, West Lombok Regency, where the primary health needs and needs of land owners and their families are met and basic primary health needs are met. The needs of sharecroppers are met in the form of clothing and shelter for their families

Strategi Pengembangan Pariwisata Halal Taman Surga Rinjani Desa Sembalun Bumbung Kecamatan Sembalun Kabupaten Lombok Timur

Hasbiatun Hasbiatun — 2023-11-30

Tourism development which is currently becoming a trend in several countries in the world, including Indonesia, is the development of sharia tourism or what is better known as halal tourism. The development of halal tourism in Rinjani Paradise Park, Sembalun Bumbung Village, Sembalun District, has not yet been seen and has not been fully campaigned to the community. Based on this, the formulation of the problem in this research is: 1) what is the strategy for developing Halal Tourism in Taman Surga Rinjani, Sembalun Bumbung Village, Sembalun District? ?. The aims of this research are: 1. To analyze the Halal Tourism development strategy at Rinjani Paradise Park, Sembalun Bumbung Village, Sembalun District. 2. To analyze the influence of the Halal Tourism development strategy at Rinjani Paradise Park on the economy of the people of Sembalun Bumbung Village, Sembalun District.

This type of research is descriptive research. The research design in this study uses qualitative research methods. The data collection techniques in this research are observation, interviews and documentation. Meanwhile, the data analysis techniques used in this research are data reduction, data display, and drawing conclusions.

The results of this research show that: 1. The strategy for developing Halal tourism in Rinjani Paradise Park is to promote it both offline by distributing it using brochures and online using social media platforms. 2. The existence of Rinjani Paradise Park tourism has an influence on the economic development of the Sembalun Bumbung Village community where the unemployment rate is reduced and the growth of MSMEs around the Sembalun Bumbung areaStrategy

DAMPAK PENGEMBANGAN PARIWISATA TERHADAP KESEJAHTERAAN MASYARAKAT (Studi Kasus Pada Masyarakat Pelaku Usaha di Sekitar Objek Wisata Pantai Selong Belanak, Kecamatan. Praya Barat, Kabupaten. Lombok Tengah)

Ruslan Jayadi — 2023-11-23

Selong Belanak is a village located in the southern part of Central Lombok Regency and is in West Nusa Tenggara Province which has a lot of marine tourism potential. Seeing the existing potential, local governments and communities have made various tourism development efforts consisting of tourist attractions, promotion or marketing, tourist markets, transportation, as well as tourist facilities and services to increase the number of tourists. The research results show that the components of tourism development consist of tourist attractions, promotion or marketing, transportation tourism markets and tourist facilities and services. The development of Selong Belanak Beach tourism has an impact on the welfare of the people of Selong Belanak Village who are around the tourist attraction. The significant impact felt by the people of Selong Belanak is the opening of business opportunities, these business opportunities consist of culinary businesses, accommodation businesses, laundry businesses, surfing, shops, grocery stores, motorbike rental services and guide rental services

ANALISIS KELAYAKAN BISNIS LIKE MIE AND COFFEE DI BATANG

Emilia Alfiesyah — 2023-11-30

Marketing mix is a collection of marketing variables that are carried out in an integrated manner or a marketing strategy that is carried out simultaneously by the company to pursue the desired sales target in the target market. The research method used in this study uses a qualitative descriptive method. The variables used by Like Mie and Coffee companies include product, place, price, and promotion. The materials used in the manufacture of products are of good quality. It has a strategic and instagramable place. The prices offered are very affordable and provide lots of discounts. In promoting its products using print media and social media, Like Mie and Coffee is a business that deserves to be developed from all aspects that have been carried out by the company. Apart from that, establishing a second branch in Semarang is proof that the business is very feasible to develop.